The SEO marketplace is constantly evolving and adapting to new technologies and practices. In fact, it’s almost impossible to come up with a comprehensive list of SEO trends for 2019. This is because the SEO industry is ever-changing and ever-evolving, with new technologies, strategies and tools being developed on a daily basis. There are however, some major trends affecting the SEO marketplace right now. Let’s take a look at some of them.
Voice search is growing and will become even more important
According to Google, more than 50% of all searches will be made using voice search by 2021. This is great news for SEO specialists as it means that businesses will need to focus more on making their websites search engine optimized for voice search. With voice search, users are able to ask questions, make commands and find information using their own voice. This can be done by speaking to a device like Google Home, or by using a service like Amazon’s Alexa. This makes it possible for people to search the internet hands-free and with much greater ease than ever before. As a result, SEO specialists will need to make sure that their websites are optimized for voice search and are easy for people to use with their voice.
The rise of machine learning and artificial intelligence
In 2018, Google made headlines when it revealed that it was using artificial intelligence or AI to rank web pages. At the time, this caused a lot of concern for SEO specialists who feared that the rise of AI and machine learning would cause the organic search results to become less relevant. However, as 2019 inches closer, it seems that Google has put these fears to rest as the company has claimed that their AI-powered search algorithm is not focused on replacing human judgement, but instead helping to provide more relevant results for users. Google has also claimed that they are not using AI to rank web pages at this time. Instead, Google is focusing on using AI for tasks like the identification and classification of images. This means that artificial intelligence, machine learning and image recognition will all become increasingly important for SEO specialists.
The rise of video SEO and social content
In 2018, Google announced that video content had finally surpassed text content in terms of how often it was being referenced by other websites. This was a major shift from the way that the search engine giant had previously been viewing the world of digital marketing and it was a clear indication that the SEO marketplace was moving towards a more visual approach. With this in mind, SEO specialists should expect to see an increase in the amount of social media content that they create as well as the amount of video content that they share. SEO specialists are also advised to make sure that they are optimising their video content for Google’s YouTube algorithm as well as their own website’s SEO algorithms.
The rise of live-streaming platforms
In the past few years, there has been an explosion in the number of live-streaming platforms. As a result, users are now able to discover and engage with their favorite creators in a new way. With that said, this has had an impact on SEO specialists who have had to adapt their strategies in order to keep their sites relevant in the live-streaming world. One of the most notable changes that we’ve seen is an increase in the use of Schema.org markup in order to improve the user experience and make content discoverable in search results. As a result, SEO specialists will need to make sure that their websites are optimized for these types of search queries in order to remain competitive.
The rise of new platforms and business models
In order to remain competitive in the digital marketplace, SEO specialists need to be aware of the new platforms and business models that are currently dominating the SEO landscape. For example, in 2018, it was revealed that Google had made changes to their search algorithms in order to prevent “spamdexing”. Spamdexing is when businesses create websites or blog posts for the sole purpose of getting them to rank higher in Google. This has been a growing trend in the SEO marketplace, but it’s also an indication of the changing landscape of the digital marketplace. SEO specialists will need to stay on top of these changes in order to ensure that their websites remain competitive.
Conclusion
When it comes to SEO, there are always fresh new trends and ideas being developed on a daily basis. Although there are some major trends affecting the SEO marketplace right now, there are plenty of others that remain unknown. That said, it’s important for SEO specialists to stay on top of these trends so that they can continue to offer their clients the best digital marketing services available. With this in mind, the SEO marketplace is constantly evolving and adapting to new technologies and practices. In fact, it’s almost impossible to come up with a comprehensive list of SEO trends for 2019.